Vision, Values and Expected Behaviours

Values

Expected Related Behaviours

Integrity

• Behaves in an honest, ethical and straightforward manner
• Is direct and truthful
• Keeps commitments
• Actions are consistent with words
• Admits mistakes
• Doesn’t misrepresent self for personal gains

Respect

We have a high regard for our members, our colleagues, our business partners and our organization

• Is open-minded
• Demonstrates confidence in the capabilities of others
• Appreciates achievements of others
• Treats each individual with dignity and honor
• Supports the reputation and integrity of the organization

Open and Honest Communication

We engage in relevant, timely and meaningful discussion

• Seeks and shares information and guidance necessary for success
• Encourages and considers ideas and viewpoints
• Provides constructive regular feedback for improvement and increased contribution
• Deals with conflict in a timely and constructive manner

Excellence

We seek to ensure member and customer experiences exceed their expectations, deliver unparalleled value and build lasting relationships with every interaction

• Conducts self in a fashion that invites deep-rooted feelings of trust, security, savings and peace of mind from members, customers and the community
• Strives to deliver superior results
• Sets and achieves high standards of performance
• Seeks continuous learning and improvement
• Takes personal responsibility for the member/customer experience

Innovation

We accept the risks necessary in seizing opportunities to change, innovate and adapt for the benefit of our membership

• Seeks and considers new ideas, approaches and best practices
• Improves current practices
• Anticipates and embraces change, adapting rapidly to meet evolving needs and interests
• Overcomes obstacles to meet goals

Collaboration

We share a personal and collective responsibility to achieve common organizational objectives

• Thinks and acts beyond own work group
• Puts organization needs and goals ahead of individual objectives
• Contributes to group decisions and actions
• Holds self and others responsible for achieving results
• Shares appropriate information freely
• Celebrates success

Stewardship

We are accountable to our members, communities, co-workers, and the organization for the prudent management of the resources entrusted

• Operates in a business-like manner, balanced by an appreciation that members view us as more than a profit-oriented business
• Meets performance expectations and results
• Contributes to financial returns to provide resources to meet our members’ current and future needs
• Fulfills responsibilities to the communities in which we operate
• Contributes to a safe, healthy working environment, and meaningful work that engenders pride and satisfaction
• Endorses and encourages personal and professional growth