Vision, Values and Expected Behaviours

Vision

Relationships built on outstanding member experiences

Values	Expected Related Behaviours
Integrity We are unfailingly honest and trustworthy in our business practices and relationships	Behaves in an honest, ethical and straightforward manner Is direct and truthful Keeps commitments Actions are consistent with words Admits mistakes Doesn’t misrepresent self for personal gains
Respect We have a high regard for our members, our colleagues, our business partners and our organization	Is open-minded Demonstrates confidence in the capabilities of others Appreciates achievements of others Treats each individual with dignity and honor Supports the reputation and integrity of the organization
Open and Honest Communication We engage in relevant, timely and meaningful discussion	Seeks and shares information and guidance necessary for success Encourages and considers ideas and viewpoints Provides constructive regular feedback for improvement and increased contribution Deals with conflict in a timely and constructive manner
Excellence We seek to ensure member and customer experiences exceed their expectations, deliver unparalleled value and build lasting relationships with every interaction	Conducts self in a fashion that invites deep-rooted feelings of trust, security, savings and peace of mind from members, customers and the community Strives to deliver superior results Sets and achieves high standards of performance Seeks continuous learning and improvement Takes personal responsibility for the member/customer experience
Innovation We accept the risks necessary in seizing opportunities to change, innovate and adapt for the benefit of our membership	Seeks and considers new ideas, approaches and best practices Improves current practices Anticipates and embraces change, adapting rapidly to meet evolving needs and interests Overcomes obstacles to meet goals
Collaboration We share a personal and collective responsibility to achieve common organizational objectives	Thinks and acts beyond own work group Puts organization needs and goals ahead of individual objectives Contributes to group decisions and actions Holds self and others responsible for achieving results Shares appropriate information freely Celebrates success
Stewardship We are accountable to our members, communities, co-workers, and the organization for the prudent management of the resources entrusted	Operates in a business-like manner, balanced by an appreciation that members view us as more than a profit-oriented business Meets performance expectations and results Contributes to financial returns to provide resources to meet our members’ current and future needs Fulfills responsibilities to the communities in which we operate Contributes to a safe, healthy working environment, and meaningful work that engenders pride and satisfaction Endorses and encourages personal and professional growth