Lethbridge – If you are driving, even one drink is too many. That's the message behind None for the Road, an awareness campaign that has the Alberta Motor Association partnering with the Lethbridge Regional Police Service and the Lethbridge Hurricanes to ensure everyone finds a safe ride home.
Throughout the holiday season, sober drivers will be rewarded at police check stops with free tickets to an upcoming Hurricanes game night. Materials in bars, restaurants and arenas around Alberta use QR codes to link smart phones to a mobile website where individuals can win up to $500 in TAXI DOLLARS, accepted by a national network of 425 cab companies.
"After the first couple drinks, even if you are technically under the legal limit, you are up to seven times more likely to be involved in a fatal crash," says Don Szarko, AMA's Director of Advocacy. "We aren't telling people not to enjoy themselves, but if you are heading for a night out leave your vehicle at home and plan ahead for a safe and sober ride home."
Being able to hand out complimentary hockey tickets helps law enforcement reinforce good decision making behind the wheel. Whether you are out on the town with your friends or you have your kids buckled in the back seat, the onus is on everyone to look out for each other and make a commitment to separate drinking from driving.
"For every driver who makes the wrong choice behind the wheel, there is an innocent victim waiting around the corner who can't protect themselves," says Sgt. Craig Deimuth, with the Lethbridge Regional Police Traffic Response Unit. "If you're drinking, the only choice is not to drive."
Enter to win free TAXI DOLLARS once per day until January 15th at NoneForTheRoad.ca. Sharing your reason to make it None for the Road on Facebook and Twitter doubles your chances to win.
Learn more about efforts to prevent impaired driving at NoneForTheRoad.ca
.The Alberta Motor Association (AMA) is the largest membership organization in Alberta, representing more than 914,000 members. As a leading advocate for traffic safety, travel and consumer protection, crime prevention, and the environment, AMA represents the interests of its members and the motoring public to industry and all levels of government. Visit ama.ab.ca to learn more about AMA's products, services and member advocacy initiatives.
- 30 -For more information, contact:
Alberta Motor Association
Lethbridge Regional Police Service