AMA Sponsorship
Stay tuned for upcoming AMA-sponsored events!
AMA - We Make our Communities Fun
AMA members can look forward to enjoying exclusive benefits and privileges - including discounted tickets, fantastic giveaways and more at AMA sponsored festivals, events and programs across the province.
Ice on Whyte
Jan 25 - Feb 3, 2013, Edmonton, AB
AMA is proud to sponsor the L’il Chipper Program at the Ice on Whyte Festival. The 10th annual Ice on Whyte Festival is an outdoor family-oriented winter festival that includes an International Ice Carving Competition, ice and snow sculptures and carvings, a giant ice slide, an interactive children's play area, live music, culturally themed days, fashion, food, hot beverages and more.
History Road
June 8 - 9, 2013, Reynolds-Alberta Museum, Wetaskiwin, AB
This weekend highlights the best of more than a century of automobile history. As the Presenting Sponsor, the AMA Drive Green Team will be onsite providing tips and tools for a ‘greener’ approach to driving. Bring your AMA membership card and save 10% on admission through AMA’s Show Your Card and Save® program and enter to win a great prize at the AMA tent.AMA is also sponsoring the Vintage Vehicle Tours which runs daily all summer from 1-5pm. Take a tour of the grounds in style at Reynolds-Alberta Museum in an authentic antique vehicle. Your chauffeur-driven Vintage Vehicle tour is “fueled by” AMA.
Learn more about AMA’s history.
Calaway Park
Spring-Fall 2013, Calgary, AB
AMA is part of Western Canada's Largest Outdoor Family Amusement Park - Calaway Park. Attendees can stop by the AMA Guest Services Information Booth to get maps, special event information and more.
Medicine Hat Jazz Fest
June 24 - 30, 2013, Medicine Hat, AB
For 17 years, the Medicine Hat Jazz Society has been bringing JazzFest to the streets, clubs and concert halls of Medicine Hat. This little festival has earned a big reputation across Canada and around the Globe with over 90 musicians and 57 events.
Westerner Days Fair and Exposition
July 17 - 21, 2013 - Westerner Park, Red Deer, AB
Don’t miss central Alberta’s largest summer celebration - Westerner Days Fair & Exposition. AMA is the official sponsor of the AMA Parking Lot and the AMA People mover which will be onsite safely transporting people around the festival grounds. A limited amount of free parking passes will be available to AMA members through the Red Deer AMA Centres.
Learn more about AMA’s Auto and Driving services.
Medicine Hat Stampede and Exhibition
July 24 - 27, 2013, Medicine Hat, AB
The full line-up of events for this year's Medicine Hat Exhibition and Stampede includes a parade, concerts, rodeo, chuck wagon racing, midway and more! AMA will be onsite safely transporting people around the festival grounds with the AMA People Mover. AMA members will have the opportunity for free parking using the AMA parking coupons. A limited amount of these coupons will be available at the Medicine Hat AMA Centre.
Learn more about AMA’s Auto and Driving services.
Fort Edmonton Park
2013 - Fort Edmonton Park, Edmonton, AB
Fort Edmonton Park is a place where time has stopped and is waiting for guests to experience life as it was through four historical periods between 1846 and 1929. Go back in time more than 150 years and walk through the days of the fur trade, the pioneer years of 1885, 1905 and 1920. Check our Upcoming Events for dates when our AMA Brand Ambassadors will be on site!
Heritage Festival
Aug 3 - 5, 2013, - William Hawrelak Park, Edmonton, AB
Visit Edmonton’s three-day showcase of Canada’s vibrant multicultural heritage. AMA is sponsoring the AMA Welcome Tent at the park entrance. Keep your eye out for the AMA Saves the Day golf cart, offering attendees advice and essentials in order to safely enjoy the sun. For those biking to the event, come to our AMA Bike Zones where we offer secure bike lock-ups while you enjoy the festival.
Learn more about roadside safety for your bike; learn more about Bike Assist!
TELUS Spark
Aug 8, 2013, Calgary AB
TELUS Spark is Calgary’s new science centre where people of all ages and abilities can let go and embrace the desire to explore and discover science, technology and art. AMA is sponsoring an Adults Only Night on Thursday August 8, 2013 from 6-10pm. At this Do-It-Yourself (DIY) workshop, you can explore and learn from some of the pros. From the home and garage, to the car and the yard, there are DIY projects lurking behind every corner just waiting for you to take them on! Visit the AMA trucks where you will learn some great DIY tips for your vehicle.
Read for more AMA tips on automotive care.
Show and Shine at Rock'n August
Aug 10, 2013, St. Albert, AB
Rock'n August is an international car show and music festival taking place in St. Albert from August the 6-10, 2013. AMA is the sponsor of the Show and Shine on Saturday, August 10th where families are welcome to come to the AMA tent to meet the AMA Drive Green Team to learn about green driving tips and to enter to win great prizes.
Learn more about Green Driving Tips.
Whoop-Up Days Family Festival and Rodeo
Aug 20 - 24, 2013, Lethbridge, AB
Whoop-Up Days is the largest event in Southern Alberta. Over 70,000 people attend five days of concerts, midway, CPRA Rodeo, TradeShows, ground acts and entertainment. AMA is proud to be the sponsor of the AMA Easyriders - providing attendees with safe transportation around the festival grounds.
Learn more about AMA’s Auto and Driving services.
Heritage Park
Spring-Fall 2013, Calgary, AB
AMA is part of the Gasoline Alley Museum, an interactive experience that features a bustling street scene, 1930s service station and a drive-in movie theater. AMA presents the Family Road Trip – where families are inspired to experiment with the road trip planner using the AMA website, AMA road maps and early tourism footage. After a family road trip, kids are invited to drive antique pedal carts through the 'city' streets of the gallery.
Learn what you need to plan your road trip.
Alberta Junior Hockey League
Oct 2013-May 2014, Alberta, AB
AMA is proud to partner with the Alberta Junior Hockey League which continues to be the premier developmental League in Canada for student-athletes. The AJHL has fostered the development of young athletes who have gone on to become Stanley Cup Champions. AMA members can participate in the AMA Stand Up to Win contest and win great prizes!
Learn more about None for the Road.
AJHL Grande Prairie Storm
October 2013-May 2014, Grande Prairie, AB
AMA is the title sponsor for the AMA Peace Country Minor Hockey Storm Ticket Program. This program ensures that every minor hockey player in the Peace Country can attend a Storm game for free. Coaches, parents and friends can get discounted tickets through this program as well. Contact the Grande Prairie Storm at 1-780-538-4919 to get yours.
The Western Hockey League
Oct 2013 - May 2014, Medicine Hat, Lethbridge and Red Deer, AB
The Western Hockey League has grown to 22 member clubs with 17 based in Canada and 5 in the U.S. Pacific Northwest. AMA proudly sponsors three Albertan teams: Medicine Hat Tigers, Lethbridge Hurricanes and Red Deer Rebels. AMA members can win great prizes through the AMA Stand Up to Win contest while cheering on their favorite teams. Check team schedules for your chance to win!
Learn more about None for the Road.
Committed to Community Sponsorships
AMA is enthusiastic about sponsoring community festivals, events and programs that enhance Albertan neighborhoods. Beyond making a statement about the kind of organization we are, AMA’s community involvement shows you – our members – AMA’s commitment to enriching your community
Donations
AMA does not support monetary donation requests that are not part of a negotiated sponsorship partnership. Other examples of in-kind donation requests that AMA does not support include requests for silent auction items for fundraising groups, golf tournaments, charitable organizations, community events, high schools, sport teams, etc.
Sponsorship Criteria & Guidelines
AMA assesses hundreds of worthwhile requests each year and we support events that reflect the values of our organization and needs of Alberta communities. For this reason, we are selective in the initiatives we choose to fund. AMA welcomes the opportunity to work with organizations that meet all of the following criteria:
- Are locally based in Alberta, and support the communities that AMA serves.
- Provide opportunities for sponsorship activation, engagement of AMA members and involvement of AMA employees.
- Provide valuable recognition of AMA with sponsorship benefits that go beyond the average logo placement, promotional materials, advertising and signage.
Sponsorship Exclusions
- Capital projects
- Advertising in yearbooks, handbooks, journals or event programs that are not a component of a negotiated sponsorship or partnership agreement.
- Religious or faith-based projects, programs or organizations.
- Travel expenses to attend events such as conferences and sporting events.
- Support for individuals.
- Political parties and candidates.
- Requests outside of Alberta.
- Organizations that discriminate on the basis of race, gender, religion, faith or lifestyle.
Process for Sponsorship Consideration
- AMA must receive all sponsorship requests three months prior to the funding deadlines.
- All proposals are reviewed by AMA’s Sponsorship Manager to assess suitability, feasibility and resources required (human and monetary).
Sponsorship proposals must include:
- A description of your project and identification of the key opportunities for AMA.
- Who the target audience of this initiative is, and who will likely be participating.
- Please provide a comprehensive list of benefits, including how they relate to AMA and our products and services.
- Creative ideas as to how AMA can use this sponsorship and those benefits to connect with our members and engage our employees.
- Timelines, including important deadlines.
Previous sponsorship support by AMA does not guarantee approval of your application, and not all eligible requests can be funded.
AMA is pleased to review your online sponsorship proposal submission with a commitment to reply within four weeks of receipt.
For further information about our sponsorship program, please contact the Sponsorship Manager at sponsorship@ama.ab.ca or by phone at 780.430.2340.
